Dropouts Studios

A new unscripted competition series

FRESHSET

The ultimate nail art showdown

Ten elite artists turn tiny canvases into culture-defining spectacle—through high-pressure challenges, celebrity judges and one irresistible elimination every episode.

Season one · 10 × 45 min
10world-class
nail artists
10high-stakes
episodes
1career-making
winner

Nail art is no longer just beauty.

01 / The engine

Built for the
countdown.

Every episode moves from possibility to panic to a jaw-dropping reveal. The format is simple, repeatable and endlessly remixable.

Long graphic nails photographed in black and white
FINAL TOUCHES00:59
Mini challenge winner gets a strategic advantage ↗
One irresistible hour
02 / The spectacle

Seven themes.
Zero safe choices.

Every challenge plugs directly into fashion, fandom and the weekly cultural conversation.

01
This week’s brief

Super Hero

Power, silhouette, spectacle

03 / The faces

Expert eyes.
Mass appeal.

One magnetic host. Two permanent authorities. A weekly guest with real cultural heat. Together, they make the tiny details feel like major television.

Host casting direction · example

Creator · entrepreneur · proven competition host

Lauren
Riihimaki

Warm, quick and genuinely craft-literate. Lauren brings the built-in audience, the hosting experience and the playful authority to make Fresh Set accessible without flattening the artistry.

23M+cross-platform followersEmmynominated host / EP
“Humor, energy
and heart.”
The judging panel

Every critique balances technical mastery, fashion relevance and pure star power.

Cam Tran, lead nail icon judge casting reference
Lead nail icon · example

Cam Tran

The craft authority. Technique, innovation and a point of view forged on fashion’s biggest sets.

Tan France, fashion and style judge casting reference
Fashion / style · example

Tan France

The translator. Silhouette, taste and the instinct to turn a technical critique into great television.

Megan Fox, rotating guest judge casting reference
Rotating guest · example

Megan Fox

The fan. A recognizable guest with personal nail obsession and a fresh reason to tune in every week.

Casting references only. Talent is illustrative and not attached.

04 / The moment

Why now?

The world is already
watching the nails.

Nails are identity, fandom, status and story—built for the close-up and engineered for the feed. Fresh Set turns that global obsession into a weekly event.

51%of Gen Z seek nail-look inspiration on TikTok4,000+ U.S. beauty buyers · May 2025
$25.76Bglobal nail care products market · 2025Fortune Business Insights
$40.23Bprojected global market by 2034Fortune Business Insights · 5.11% CAGR
05 / Format DNA

Familiar engine.
Fresh obsession.

Fresh Set lives in a proven premium-competition lane—then claims a global creative culture television has barely touched.

Ink Master series key art01

Craft authority

Ink Master

Elite specialists. Exacting critique. Elimination pressure.
Blown Away series key art02

Making as spectacle

Blown Away

Timed builds turn obsessive detail into cinematic reveals.
RuPaul’s Drag Race series key art03

Cultural event

RuPaul’s Drag Race

Personality, weekly themes and judging create true fandom.
Technical craft×Transformation reveals×Pop-culture heat= Fresh Set

Comparable titles are referenced for positioning only. No affiliation is implied. Key art sourced via TMDB.

The next culture-defining competition

Small canvas.
Massive television.

VISUAL BY DESIGN Every build, reveal and reaction is made for clips.

A GLOBAL TALENT POOL Salon legends and social stars arrive with audiences.

INFINITE THEMES Fashion, film, music, holidays and brand integrations.

Polished ivory, black and chrome runway-inspired manicure
The next global
creative obsession
IS ALREADY
AT OUR
FINGERTIPS.

Dropouts Studios presents

Let’s make
Fresh Set.

Fresh Set poster featuring colorful nail art, bubbles and a pink heart trophy